PinkPacker · Meat data company

To build the language of meat trade, we trade meat.

Meat crosses borders on paper. So we trade it ourselves, and record every step.

Korea · Ho Chi Minh City · Sydney
01The problem

Meat doesn't cross borders as meat. It crosses as paper.

Six documents

Every container travels with six documents and 28 required fields. Most still move by email, messenger and spreadsheet.

One cut, many names

The same cut carries a different name, spec and code in every country.
Chuck roll · 목심 · Nạc vai · Лопатка

40–60 days in the dark

A sealed container crosses the ocean with no record of what happens inside.

The result: about one-fifth of an imported container ends up as stock instead of sales.

02Our approach

We don't start by selling software to the trade. We start by trading.

This data can't be bought. So we trade meat as the principal, not as a broker. We see every document, every rejection and every failure. One trade becomes one record.

Running on our own trades since 2025
115trades in 2025, each one turned into a record
03How one container becomes a record
Record · Australia → Ho Chi Minh City · Frozen beefIllustration
  1. 01Trade

    Australian beef leaves Sydney for Asia.

  2. 02Documents

    Six documents read. 28 fields extracted.

  3. 03Checks

    Every field checked against 12 rejection causes from our own customs and quarantine history.

  4. 04Cut names

    Each cut mapped between the names used in both markets.

  5. 05Cargo

    Temperature, humidity, shock and door openings logged for the whole voyage.

  6. 06Shared language (ontology)

    The record joins the structure every next trade uses.

04What runs on the record

We call this shared language the ontology of meat trade. AI works on top of it.

In use on our trades

TradeOS

AI reads the trade documents, cross-checks them against each other and against destination rules, and turns them into one record.

In development

Cut matching

Connects a cut one market undervalues with the market that wants it. A match is recorded only when a real shipment cleared and sold on both sides.

Prototype

PinkTag

A tag inside the sealed container that records temperature, humidity, pressure, light, shock and door openings for the full voyage.

Now, AI reads and verifies documents. Next, matching and cold-chain risk prediction.

05Where we go

Not country by country. Climate by climate.

The same trade leaves a different record in a different climate. We build one language and calibrate it per climate.

HeadquartersKoreaHQJeju and Seoul
OriginAustralia, SydneyEntitySourcing hub for beef and lamb
Tropical Southeast AsiaVietnam, Ho Chi Minh CityEntityFirst pilot lane: Australia → Ho Chi Minh City
Tropical Southeast AsiaPhilippinesFinalistAI Youth Festa 2026, Manila
Arid Central AsiaUzbekistanPartnershipMOU with IT Park Uzbekistan
Equatorial highland AfricaKenyaField data250,000+ cold-chain data points, slaughter to distribution
06At a glance
USD 1M+real trades in 2025
250,000+cold-chain data points collected in Kenya
10patents filed (6 Korea, 4 PCT)
4countries, one team
  • Selected for TIPS, Ministry of SMEs and Startups, Korea
  • UN FAO Top 50 Global Innovators
  • Joint research with GIST
  • MOU with IT Park Uzbekistan

Let's talk.

For institutions, researchers and investors

Pilots, research and investment. Write to us directly.

Partner with us →

For buyers

Australian beef and lamb, sourced and shipped by our Sydney team.

Source meat ↗